Running an auto dealership usually means trying to balance more than just selling cars. As you already know running a dealership, you have numerous departments that may need more business to bring a steady income. One major area where you can keep cash flow going is the parts and service department.
Finance & insurance are the cornerstone of a strong dealership. Only if you handle F&I properly can you maximize the sales available with each customer. But when dealing with such a variety of people day after day, it can be hard to decide what the best overall approach is.
One of the challenges you've likely had to deal with in your dealership's F&I department is finding ways to best organize your menu selling. With so many products available for a car buyer to choose from, it can overwhelm them if you present a long scroll of ways to protect their vehicle.
In the last decade, the roles and responsibilities of business managers have evolved exponentially. This growth is because of technological advancements, legislation, and changing customer expectations. Business managers should not only change with the times, but it's imperative that they harness this growth for better performance.
There is nothing worse than a pushy dealership. Customers come in to buy a car and they want to know that the dealership is looking out for them. If the presentation of F&I products is too high pressure, a customer can walk away feeling as though they were taken advantage of.
Every dealership needs to have protocols that are to be followed. Sales team members need to be aware of dealership compliance due to the legal requirements of disclosing all information. Further, it should be a fireable offense in the event that a team member fails to maintain dealership compliance.
Every dealership wants to be more successful. Much of this has to do with the personnel. While the inventory, the pricing, and the showroom have an impact on success too, it is all for nothing if the sales team doesn't know what they are doing – and cannot put the customer’s needs first. This is why F&I training is so critical.
Neglecting to provide current automotive F&I training in your dealership can lead to serious legal issues and lost customers. The F&I department is a crucial position because they are in charge of multiple issues such as working with the sales force, negotiating with banks and ensuring compliance. An F&I employee needs people skills as well as book knowledge. Instead, it is common to find employees doing F&I without much training or knowledge.
Yes, it could. When you own a business, there are a few things that you can skimp on- the cheap coffee for the waiting room, the discount receptionist desk, and even the low-quality paper that you use in your copier. One thing you should never be stingy with is training. It is important that your finance and insurance manager have the correct F&I training.
The sales team of a dealership is the primary connection between the customer and the location. This means that the sales team needs to be educated on all that is being offered and all that needs to be disclosed to the customer. Mandatory automotive F&I training can take care of this in its entirety.