A survey completed in March found that 73% of customers are more comfortable working with dealership staff who have completed compliance training and have certificates on display. Business managers are imperative to maintaining a successful dealership, the best business managers are honest, trustworthy, ethical and empathetic. Consumers trust staff who display clear understanding and thorough knowledge of all products offered. Proper training for business managers can lead to more innovation, increased sales, and help customers feel more comfortable.

The survey also found that 82% of dealers think that compliance is relevant to their operations, but only 37% provide comprehensive training to all of their employees. This clearly demonstrates an area for improvement within many dealerships and highlights the need for training opportunities. Training will help business managers better understand how to handle customer interactions and even how to frame those interactions in a more positive light. For example, when a customer says no, what they may really be saying is that they don't have enough information yet to say yes. There are many instances when innovative and creative training can greatly help business managers. Their success also helps the business as a whole, by reducing employee turnover and increasing profits.

As this survey demonstrates it is important for dealerships to keep training and compliance as priorities. Consumers are 68% more likely to purchase from a dealership that adheres to regulations, and 77% said they would refer friends and family to a dealership that makes compliance a priority. Giving staff the proper tools and training will help them excel at their job, ensuring that they understand expectations, rules and regulations. All of this will lead to greater customer satisfaction. In this competitive market dealerships should take advantage of all opportunities for improvement, contact us today to find out more about our training opportunities.