In every business, quality of service is important for customer retention. When you provide excellent customer experiences, your automobile dealership can prosper. You can grow your dealership by improving the Finance and Insurance departments (F&I). According to the National Automobile Association (NADA), the finance and insurance department represent about 25% of all the dealership sales. Here are 5 ways you can improve your F&I process at your automobile dealership.
- Review your F&I products
Most dealerships offer various F&I services and products as part of their marketing strategies. If you offer such products at your dealership, you should review them periodically. Your team should perform the reviews at intervals to ensure the products being offered are relevant. By conducting a review, you'll know the products that are performing well and the ones that are not. You can tweak the products to ensure your customer's benefit.
- Train your team members
If you train your staff properly, you can deal with customers effectively. The use of role-playing techniques will come in handy during training. Role-playing helps your employees develop skills such as listening capacity and problem-solving. The skills are essential in dealing with customers.
- Ask for feedback
Getting customer feedback ensures that your buyers remain happy. You can ask your customers questions about how they feel about your product or service. Through the feedback, you'll find solutions to the problems in your dealership. Once you have the feedback, take the necessary steps to evaluate the responses. Your customers will help you improve your F&I process.
- Consistent updates
It is also vital that your team is updated about the work. Have meetings to review what everyone has been working on, and areas that need improvement. Even few changes will have a huge impact on the process.
- Everyone must follow protocol
Make sure your employees follow the protocols with processes and tools as set in your dealership. Once everyone follows the protocol, it'll help to maintain quality service and client satisfaction.
You'll achieve success with customer retention when you have a proper F&I process at your dealership. We can help improve your dealership by providing appropriate consultations, training, and other F&I products. Contact us today to get help with your dealership requirements.
