It's a fact that happy customers spend more than unsatisfied customers and tend to come back. It only makes sense to better the customer experience as a marketing technique.
Customers often describe the F&I process as their least favorite when it comes to buying a car. Here are four ways to improve the F&I Process at your dealership.
How to Improve Your F&I ProcessEncourage your team to review the F&I products you provide constantly.
Regularly customizing your menu presentation to your customers' needs works more effectively than trying to sell them everything. Take time to review your F&I products and services. It gives valuable feedback about how they're performing and how you can improve them.Role-play - take time to train and retrain your business managers with activities such as role-playing.
Your business managers need to be qualified and informed to enhance customer experience at the F&I stage. It's best to Re-train your management team through role-playing to enact client handling methods and conflict resolution. The investment will significantly streamline the F&I process.Create consistent meetings with your team to review what has been working and what needs improvement.
Taking an assessment of the F&I process and regularly updating your team can give excellent results. Establishing what works and what doesn't work keeps you in the know about current F&I trends and shines a light on what needs to change.Ask for feedback - follow up with your customers asking for feedback on how the overall process was - get their point of view on what could be better.
Feedback from customers guarantees your improvement and their satisfaction. You can get feedback through questionnaires drafted and distributed politely.
Vanguard Dealer Services is an Automotive Consulting firm. We provide aftermarket and F&I products as an agent to auto dealers throughout our expanding region.
Contact us to know more about our quick F&I process or some of our free services.