Even with a lack of inventory, profits are up with less cars being sold, and the market remains high. However, with less automotive purchases, it will translate to less service business over time. Additional challenges for dealers include customer retention. People are straying away from preferred brands because of premiums or lack of inventory. How will you reach those customers who purchased their leases to come back and buy from you again or service their vehicle?
You can use real-time data to attract high-value customers with the right message, at the right time, across all their digital devices.
Retain customers for future car purchases and your service drive
Data and marketing can effectively be used to stay in touch with your customers, give you the ability to sway those who might otherwise stray, build loyalty, and stay top of mind. We have digital tools that can track your customers’ journeys and allow you to pay attention to where they are going, when they are ready to purchase a new vehicle, when their vehicle needs service, and use automation to reach out to them, bringing them back to your store. Additionally, you can benefit from attracting orphan owners and prospects who are looking to buy or service their vehicles, who live in your market but never purchased from you before.
When customers service with you, they are more likely to buy from you. Developing a roster of regular clients who return to your service drive is just as important as automotive sales. Why let them turn their service requirements over to mechanics down the street when your service department is highly qualified, ready, and waiting?
Tune up your existing book of business
How are you currently measuring success? Could you be busier? If you are not limited by capacity restrictions, you can rev up your business now in preparation for the future. You can use data to direct market to your existing customers to hold on to customers who are likely to stray, to consumers who have bought out their leases, and new prospects.
With lack of inventory, customers are buying out leases, what are you doing to keep them engaged with your dealership? We have the methodology and automated platform to engage those customers in an easy and effective way. You can capture their attention and drive them back to your service department. Fill your service drive appointments, boost customer lifetime value, and increase your revenue.
Get the Support You Need
What kind of support are you getting in for your marketing efforts? If someone tells you it’s a ‘set it and forget it’ program, then everyone forgets it and it’s just there. Your CRM, lead generation, marketing techniques can all be seamlessly integrated.
You don’t need help selling cars right now, it’s a strong market. But from the service side of it, less cars being sold, more leases being bought out, you will need to sell more service in the future. Today’s market demands a data driven process. If you are ready to activate your dealership, by implementing real-time data with real prospects in your area, reach out and let me show you how.
Would you like to find out more about getting more out of your service drive? Contact Steve Memolo today at smemolo@ezvds.com or on LinkedIn.