No one wants to wait for hours to close a car deal. While sales representatives want to sell more vehicles within a short time window, customers want to get their car as soon as possible. However, negotiations, the exchange of documents and upselling F&I functions often take a lot of time. As long as you can learn how to eliminate the wasteful parts of the sales process, everyone goes home happy.
Topics: F&I Profits
Customers may love your people, service, and cars, but you'd be hard pressed to find anyone who enjoys the hours long process of completing a purchase at the dealership.
Speeding things up makes good sense as there's a mutual benefit; the more efficiently you can lead customers through sales and F&I, the bigger boost to your business and to the number of satisfied car buyers.
Time to Give Customers the Technology Experience
We know that many customers come with an internet full of knowledge once they are ready to purchase an automobile, and they want a quick, car-buying experience. Customers are wary of the F&I process, overwhelming information that consumes too much of their valuable time.
Motivation is undoubtedly among the most crucial ingredients of sustained success in sales over time. As the dealer principal or head of sales, you are charged with crafting plans and supervising junior staff in the department to reach the set objectives. So, how should you push the team to ensure they achieve the optimal performance? Let us explore.
Pushing out the bottom line of your F&I department can feel like the most difficult thing you've ever done, and a lot of dealership decision makers have more trouble with it than any other aspect of the business. But a little bit of advice can go a very long way, and we're hoping that we can offer just enough to give you that boost you need.