The Road to ROI with F&I

How to Successfully Market a Service Agreement

Posted by Vanguard Dealer Services on Nov 25, 2015 9:32:36 AM

It's a fact of life in auto dealerships that most customers are skittish when it comes to purchasing a service agreement or extended service contracts when they buy their new or previously owned vehicle. You have heard it all: extended service contracts aren't worth the extra money because your brand never breaks down, or the buyer simply can't add any more money on the purchase.

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Topics: Vehicle Service Contract, Extended Service Contract

Through the Customer's Eye's: Dealer Extended Service Contract

Posted by Vanguard Dealer Services on Nov 19, 2015 12:19:47 PM

We all know the value that a dealer vehicle service contracts can bring to a customer.  So how do we get them to see it as a benefit, and not just an added cost?  Looking through the customer's eyes can help us identify what they are looking at when purchasing a car and how to show them what a vehicle service contract can offer.  

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Topics: Vehicle Service Contract, Extended Service Contract

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