Can you believe it’s almost July already! The summer has just begun but it’ll fly by before you know it. That’s why you’ll want to ready your dealership staff before the 4th of July weekend hits. Here are a few tips to ensure that your Independence Day weekend goes smoothly.
Poor, or even a lack of, communication between F&I and the sales desk can have a very negative effect on the bottom line of F&I. You might not realize the extent of the problem if you look at the dealership as a whole but studying each department in turn can reveal the truth. No matter how well the sales desk is doing, they're negatively impacting the dealership if they're inhibiting the F&I department from doing their jobs.
It's no secret that the acquisition cost of a first-time customer is significantly higher than a second- or third-time customer. So, what is the magic formula for bringing customers back to your dealership again and again? We want to share our top tips to build that relationship and keep customers coming back.
As the times change, so too do the most efficient and effective methods of advertising and spreading your brand across as wide of an area as possible. In our modern era, more conventional advertising methods are quickly taking a back seat to utilizing social media to its fullest extent. With a well put together social media solution, using tried and proven strategies, your dealership will be able to reach dozens of times more potential customers than it would have been able to otherwise.
A lot of dealerships have a lot more trouble selling products in their service drive than they should. Most of the time, that's because they just send the customers over to F&I and the ball gets dropped, with no sale being made. That can be frustrating for a lot of reasons, but the biggest one has to be how much the service drive has to do with customer retention. It is not something that you can afford to slack on, given how much of an effect it can have on the dealership as a whole.