As with any industry that relies primarily on sales for its livelihood, you may find that your customers come to you with a certain degree of skepticism. Often times, clients will arrive in defense mode prepared to ward off any attempts to sell them anything they think they don't need. It is for this reason that automotive finance and insurance training is so vitally important to your business.
Today's auto dealerships are evolving as customers demand a more seamless and interactive experience. They are fairly vocal in saying that they prefer to handle their entire transaction with the same person or set of people from start to finish. Some industry "experts" are even calling for doing away with finance managers and embracing a totally hybrid transaction where there is no line between sales and finance. This would seem to preclude the F & I manager in the back office waiting for sales people to hand the customers over to them. Or does it? Fresh ideas, different types of automotive finance and insurance training and newer sales models make finance professionals a bigger part of the transaction right from the start and increase customer satisfaction along the way.
A new automobile is a serious investment for customers and dealerships alike, with legal rights and responsibilities. Do your dealers have the knowledge they need to know in order to close the deal and ensure that customers drive away satisfied and covered? You invest in sales training, you take time to make sure dealers are familiar with the latest models. Do you invest in automotive finance and insurance training as well? Here are just a couple of automotive finance and insurance options you should consider: