Your sales team is the most important part of your dealership, they are what will set you apart from the other dealerships in the area. Keeping your sales team energetic and motivated is integral to your success. How can you keep them feeling enthusiastic even when times are tough? We want to share some of the most important ways you can positively impact your sales team.
Top 4 Ways to Keep Your Dealership Sales Team Motivated
- Set Clear Goals
The goals that you're setting for your team need to be free of ambiguity. You need to set clear, attainable goals for both the long term and the short term. If the goals you create for the team don't seem realistic or are lacking clarity, your salespeople won't be empowered to achieve them.
- Public Recognition
Recognizing the sales team members who are achieving their goals is important! You want to be sure you're doing this privately as well as publicly. You want to show appreciation to those who are succeeding and by doing so, you can also highlight how a team player acts. That chance for recognition alone will be enough motivation for some of them!
- Proper Communication
Properly communicating with your sales team is of utmost importance. Creating clear goals and reward systems is excellent but if you can't communicate them to your sales force, you're missing out. Share your goals for the team through regular meetings, emails, and fliers if needed. Be clear, unambiguous, honest, and encouraging.
- Rewarding the Right Activities
The last tip is to be sure you're rewarding the right activities - regardless of results. Sometimes a salesperson can take all the right actions, do all the right things and the sale still won't go through. You don't want your sales team to be discouraged by lack of results. You need to encourage the right behaviors by rewarding those who undertake them.
Keep the most important piece of your dealership strong and healthy with these tips! A motivated sales team will yield incredible results and you'll all benefit from their success. Contact us if you have additional questions about keeping your sales team energized and encouraged!