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Social Media Solutions: The Key to a Modern Dealership's Success

Posted by Vanguard Dealer Services on May 6, 2019 10:36:01 AM

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As the times change, so too do the most efficient and effective methods of advertising and spreading your brand across as wide of an area as possible. In our modern era, more conventional advertising methods are quickly taking a back seat to utilizing social media to its fullest extent. With a well put together social media solution, using tried and proven strategies, your dealership will be able to reach dozens of times more potential customers than it would have been able to otherwise.

Below, you'll find just a few examples of the benefits of social media advertising over less efficient methods.

Spreading Brand Awareness

With how many people there are on social media every hour, there’s no better way to advertise your dealership in this day and age. Having a heavy social media presence is one of a modern dealership's greatest tools in spreading knowledge of their brand across as wide of a net as possible. An advertisement in a highly visible location, such as a prominently placed billboard, can have hundreds of eyes see it every day on their commute. An advertisement on social media can have thousands of eyes see it multiple times throughout the day. 

With the increased awareness of your brand and good handling of your dealership's social media solution, you can expect a similar increase of your dealership's favorable reputation. By responding to customer's queries and offering them advice or suggesting packages, you can turn a curious bystander into a satisfied customer. The best part is, that entire conversation can be made available to view. One happy customer can easily turn into many more with the right messaging delivered through the right outlet.

Keeping Your Dealership in Mind

Beyond just spreading knowledge of your brand, a good social media solution can allow people to connect with it on a personal level. Giving people a chance to see what goes on at the dealership on a regular day makes your dealership seem more relatable. With that relatability comes a possible customer. When they need a service that your dealership provides, it is far less likely that they'll go with another option. People enjoy sticking with what they know over an unknown. Giving them a chance to get to know your dealership before they've even set foot in the door is an excellent way to turn them into not just a customer, but a returning customer. Don’t be afraid to show off the behind-the-scenes of your dealership.

This goes a step further with direct communication. You can use social media to advertise special events or sales that your dealership is interested in promoting. But you can also use it to respond directly to customers, building a personal relationship with them. To make spreading that personal relationship to others a bit easier, you can pick out preferred testimonials from customer's social media pages and share them. Giving people a chance to see your interactions with satisfied customers and opening that line of communication with them can be the difference in them choosing your dealership over another option. 

If you're interested in any of our aftermarket or F&I products, please contact us.

 

Topics: Dealership Solutions, Automotive Marketing, Social Media